With the booming success of the day spa industry, you’d think that the spa education field would expand with it. Unfortunately, this isn’t the case and there is a severe shortage of online education courses available for day spa managers and directors (as well as entrepreneurs looking to open their own day spa). The day spa industry is a people industry and having a well-educated management staff in any spa is essential to its continued success.
While it’s true that much of the training for spa therapists and aestheticians requires hands-on instruction, training for spa managers and directors can easily be taught online because these individuals generally deal with the day-to-day business aspects of the spa rather than the physical therapy aspects. Of course, it’s important for any spa manager to understand the overall concept of each spa treatment, however the spa manager needs to excel behind the scenes and must possess strong business skills, such as strategic decision making, staff organization, financial analysis, marketing and advertising, nutrition and health, and effective communication.
These types of skills can easily and effectively be taught to aspiring spa managers and directors through online courses, yet there are very few programs that provide such a needed online curriculum.
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