People’s tastes and interests are constantly changing, so making sure you know what’s going on in the spa industry is essential.
Whether your spa is in New York City or Des Moines, trends have a way of making their way around the world quickly, so keeping an eye on current and future trends will keep you one step ahead of your clients and you’ll be able to offer them the latest spa treatments and services before they even know to ask for them.
The best way to do this is to educate yourself by constantly monitoring spa industry news by going to seminars, continuing your education, reading industry publications, and maintaining relationships with other spa professionals.
Doing this will transform you from a good spa manager to an indispensable GREAT spa director!
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