Day spas and stay spas may seem similar, but are quite different in many ways. Day spas focus on selling “clients” a “series” of spa services that encourage return visits and a habitual spa lifestyle. The goal of the day spa is to attract clients who will return multiple times over several months or years. Most day spa clients are looking for specific results rather than relaxation.
The typical day spa client visits the spa alone and spends one to two hours per visit. Successful day spas offer their clients a limited set of services which target specific results.
Stay or Resort Spa
Stay spas focus on selling “guests” a “package” of spa services to be used during a limited period of time. Stay spas offer their guests more unique services that appeal to customers who will most likely never return to the spa again. The goal of the stay spa is to provide their guests with a spa experience focused on relaxation rather than results.
The typical stay spa guests are single professional women, couples or groups who want to experience something new and different while also relaxing. Successful stay spas offer their guests a wider variety of specialty services which create a relaxing vacation experience.
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