Marketing your big city spa can be a challenge and make you feel like a small fish in a large pond. However, you can stand out from the crowd by focusing on your target audience and determining what makes your spa different.
It is essential that you have a website! If you don’t, many potential clients will never find you because most people today search for spa services online. You also need to focus on your search engine ranking so that your spa’s website appears at the top of the search list or else potential clients will end up going to the spa next door simply because their website popped up above yours.
With so much competition, you must differentiate yourself from the other spas in your advertising. Visit your competition and compare your spa’s atmosphere, customer service, treatments, prices, and marketing to theirs. Make a list of what sets you apart and focus on this in your advertising.
Whether you choose a print, television, radio, or direct mail advertising strategy, make sure you stay with it for the long haul. Long-term advertising will establish a sense of stability and keep your spa’s name in the minds of potential clients.
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