Monday, June 18, 2007

What Makes a Day Spa Memorable & How a Spa Director Can Make it Happen

The day spa’s bread-and-butter is repeat business from returning customers. So, in order to be successful, spa directors need to make sure that their clients’ day spa experience is so relaxing, enjoyable, and memorable that they’ll keep coming back for more, throughout the year. Otherwise, the day spa will experience some unwanted rest and relaxation in the form of no business!

To keep the day spa’s doors swinging, spa directors need to keep their spa’s open, inviting, and friendly at all times. This can be achieved by creating a welcoming atmosphere using warm color schemes, soothing music, aromatherapy candles, comfortable chairs, clean towels, and cozy spa robes.

The services offered should appeal to a wide range of tastes, including both the old standbys and the newest trends in the industry.

Above all, the day spa staff and technicians should be properly trained, educated in the latest spa techniques, and always courteous and professional.

While it’s true that the spa director has a full plate of responsibilities when it comes to running a successful day spa, focusing on these smaller details will create a satisfying and memorable experience for the spa’s clients and keep them coming back for more!

No comments: