Thursday, June 14, 2007

Great Spa Managers Keep an Eye on the Future: Monitoring Trends in Services & Treatments

The spa industry is always changing and evolving to meet the needs and desires of its clients. What was a popular treatment last year may not necessarily still be hot this year. So, it’s crucial for spa managers to pay attention to industry trends in order to provide their clients with the latest services and treatments if they want to remain competitive and become successful within the spa community.

People’s tastes and interests are constantly changing, so making sure you know what’s going on in the spa industry is essential.

Whether your spa is in New York City or Des Moines, trends have a way of making their way around the world quickly, so keeping an eye on current and future trends will keep you one step ahead of your clients and you’ll be able to offer them the latest spa treatments and services before they even know to ask for them.

The best way to do this is to educate yourself by constantly monitoring spa industry news by going to seminars, continuing your education, reading industry publications, and maintaining relationships with other spa professionals.

Doing this will transform you from a good spa manager to an indispensable GREAT spa director!

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