Friday, June 29, 2007

The Top Ten Ways to Keep Spa Clients Happy and Loyal

Here are the Top Ten ways you can achieve spa success by keeping your clients happy and loyal.

  1. Respect: Customers want to feel respected and valued, so do this by being friendly, helpful, and understanding.
  2. Customer Service: Put on your “A Game” every time a client walks through the door by listening, providing great service, and offering solutions to problems.
  3. Cleanliness: Keeping a spotless and sanitary spa is a reflection of how much you care about your business and customers.
  4. Organization: You require clients to be prompt, so do the same by staying organized and making sure clients don’t feel rushed.
  5. Education: Hiring trained therapists and providing your staff continuing education will result in quality spa treatments and satisfied clients.
  6. Treatments: Keep on top of the latest spa trends and provide a variety of treatment options.
  7. Communication: Provide an open door policy for clients to communicate with you about services, products, or complaints.
  8. Frequent Buyers: Reward returning clients with perks to make clients feel appreciated and encourage repeat business.
  9. Reward Referrals: Offering clients a $25 bonus is the best advertising money you can spend rewarding word-of-mouth referrals.
  10. Online Presence: Provide online reservations, information, and products for client convenience and flexibility.

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