Spa Industry News: Prominent Spas Work Hard to Go Green

The spa industry is becoming an important leader in the fight against global warming by making changes to the way spas are run in order to help save the environment. The idea of going green is one that fits perfectly with the vision that spas around the world have had for centuries.

In order to spread the word of green spa living, several prominent spas around the country have formed the Green Spa Network. This grassroots, not-for-profit trade organization has started out by creating seed spas, ones that are committed to developing and sustaining environmentally friendly business practices. To date there are nine spas in the seed program and their main focus is to find the greenest ways to run their spas while also remaining profitable and providing their clients with the best services available.

In addition the Green Spa Network is gathering as much information as they can for their Green Spa Toolkit, which will provide other spa owners the tools and information they need to turn their spas green too. They are also putting together an annual green spa conference that will serve as a networking and information exchange opportunity for those interested in going green.

Private Label Products for Your Spa Business: Good Revenue - Excellent Branding

Developing and selling your own line of private label spa products can be a great way to bring in extra revenue while also marketing your spa business every time a client opens up that bottle of lotion.

Spas that create and market their own private label products create the feeling of exclusivity. However, it’s important that you don’t just appear exclusive; you also need to deliver the goods. If you do develop your own private label spa products, make sure they are of high quality and actually work!

When clients take home your private label products, you are maintaining a connection with them. Most people will buy products they like and stick with them rather than trying something different. Offering online ordering or mail-order service will allow you to sell more products in-between spa visits.

When your clients take home your private label products, you’re also keeping your spa’s name in their minds. They may have forgotten to reschedule an appointment or been bombarded with advertising specials offered by competing spas. Creating your own brand reminds your clients how much they enjoy your products as well as your spa treatments, so keeping your name familiar to them is essential.

Hiring Series: Admirable Attributes of a Professional Spa Reservations Specialist (Client Liaison)

When hiring for a spa reservationist position, you need to remember that this is possibly one of the most important positions in your spa. Keep in mind that the spa reservationist is the main point of contact with your clients, so it’s important that you find the right person for the job.

A professional spa reservationis specialist is usually the first and last person clients will communicate with when booking and re-booking their spa services. This person needs to be well organized, personable, well put together, and able to balance multiple tasks. What this all means is that you need someone who can communicate well with clients and really sell the services that your spa offers in a professional manner.

Other attributes to look for are honesty, responsibility, being a good listener, and having the ability to work as a team player. Hiring someone with a sales and customer service background is also essential. The spa reservationist position is more than just answering phones and booking appointments, it’s often your only contact with current and potential clients, so make sure the person in that role has the skills to attract sales and promote a positive and professional image for your spa.

Large City Spa Management: Effective Marketing Tips To Avoid Getting Lost in the Crowd

Marketing your big city spa can be a challenge and make you feel like a small fish in a large pond. However, you can stand out from the crowd by focusing on your target audience and determining what makes your spa different.

It is essential that you have a website! If you don’t, many potential clients will never find you because most people today search for spa services online. You also need to focus on your search engine ranking so that your spa’s website appears at the top of the search list or else potential clients will end up going to the spa next door simply because their website popped up above yours.

With so much competition, you must differentiate yourself from the other spas in your advertising. Visit your competition and compare your spa’s atmosphere, customer service, treatments, prices, and marketing to theirs. Make a list of what sets you apart and focus on this in your advertising.

Whether you choose a print, television, radio, or direct mail advertising strategy, make sure you stay with it for the long haul. Long-term advertising will establish a sense of stability and keep your spa’s name in the minds of potential clients.