Developing and selling your own line of private label spa products can be a great way to bring in extra revenue while also marketing your spa business every time a client opens up that bottle of lotion.
Spas that create and market their own private label products create the feeling of exclusivity. However, it’s important that you don’t just appear exclusive; you also need to deliver the goods. If you do develop your own private label spa products, make sure they are of high quality and actually work!
When clients take home your private label products, you are maintaining a connection with them. Most people will buy products they like and stick with them rather than trying something different. Offering online ordering or mail-order service will allow you to sell more products in-between spa visits.
When your clients take home your private label products, you’re also keeping your spa’s name in their minds. They may have forgotten to reschedule an appointment or been bombarded with advertising specials offered by competing spas. Creating your own brand reminds your clients how much they enjoy your products as well as your spa treatments, so keeping your name familiar to them is essential.
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