Private Label Products for Your Spa Business: Good Revenue - Excellent Branding

Developing and selling your own line of private label spa products can be a great way to bring in extra revenue while also marketing your spa business every time a client opens up that bottle of lotion.

Spas that create and market their own private label products create the feeling of exclusivity. However, it’s important that you don’t just appear exclusive; you also need to deliver the goods. If you do develop your own private label spa products, make sure they are of high quality and actually work!

When clients take home your private label products, you are maintaining a connection with them. Most people will buy products they like and stick with them rather than trying something different. Offering online ordering or mail-order service will allow you to sell more products in-between spa visits.

When your clients take home your private label products, you’re also keeping your spa’s name in their minds. They may have forgotten to reschedule an appointment or been bombarded with advertising specials offered by competing spas. Creating your own brand reminds your clients how much they enjoy your products as well as your spa treatments, so keeping your name familiar to them is essential.

Spa Management is a New and Emerging Career Trend: How to Get an Edge

Due to the wildly popular spa trends that are exploding around the world, a career in spa management is one that is a fairly new choice for many business-minded professionals. With all of the opportunities that spa management has to offer, now is the time to get into this ever-increasing industry while it’s hot.

In order to prepare yourself for a future in spa management, you need to get an edge on the competition. This means becoming a triple threat that will attract the best spa management opportunities from around the world by becoming skilled in spa business management, understanding the fine art of customer service, and getting practical experience in the industry.

In order to achieve these highly sought-after traits, you’ll need to get the specified training necessary to be able to successfully manage a busy spa location. Enrolling in a management program that focuses specifically on the spa industry and gives you the tools necessary to handle the demands and challenges that come with managing a spa is essential. Running a spa is very different from running a retail store, hotel, or restaurant, so having this specialized training will make you stand out among the rest.

A Comprehensive Review of Reputable Spa Industry Associations Worldwide

International Spa Association
The International Spa Association (ISPA) represents nearly 2,700 spas in 75 countries. They provide educational and networking opportunities for members in order to promote spa industry growth. They offer excellent research materials and trend reports that can increase your spa’s profits. Membership includes PULSE magazine subscription, listing in the ISPA directory, and discounts on business tools, staff development, marketing assistance, and conference fees. (www.experienceispa.com)

Day Spa Association
The Day Spa Association serves as a business resource for day spa professionals providing educational seminars, industry research, and publications to promote increased business and consumer awareness. Membership includes listing in the Day Spa Directory, regularly updated statistical reports, In Touch quarterly newsletter, and discounts on education, front desk publications, and other business and marketing tools. (www.dayspaassociation.com)

Spa Association
The Spa Association (SPAA) strives to unite the spa community to promote higher standards and professional spa promotions. They offer day spa’s continuing education materials, industry research reports, marketing assistance, business tools, and discounts with industry vendors and conventions. (www.thespaassociation.com)

Destination Spa Group
The Destination Spa Group (DSG) is a networking and marketing association for destination spa professionals. Members must meet the ISPA and DSG criteria for destination spa designation. Membership includes marketing assistance, a 2-page spread in Destination Spa Vacations Magazine, directory listing, press releases, networking opportunities, and ongoing professional development. (www.destinationspa.com)

International Medical Spa Association
The International Medical Spa Association (IMSA) provides professional and medical assistance for medical spas, beauty and skin therapy offices, medical centers, and wellness centers. Following a medical code of ethics, the association provides members certification, directory listings, invitations to industry functions, mentoring services, continuing education, and free magazine subscriptions to multiple medical spa publications. (www.medicalspaassociation.org)

Medical Spa Society
The Medical Spa Society is a non-profit association that is dedicated to raising professional medical spa industry practices to the highest levels possible. Members enjoy 50% off Medical Spa Conference and Expo registration fees, continuing education credits, directory listings, quarterly newsletter, online seminars, workshops, 50% off classified advertising at Best Spa Jobs website, and complimentary subscription to PCI Journal. (www.medicalspasociety.com)

American Holistic Medical Association
The American Holistic Medical Association (AHMA) is devoted to educating and training physicians in the art and science of holistic medicine by focusing on the whole body, mind, and spirit. Members must have a recognized doctorate degree in medicine and be currently licensed. Membership includes discounted fees to attend annual and regional conferences and meetings, advanced medical education, listing in membership directory, and subscription to The Journal of Science and Healing. (www.holisticmedicine.org)

Motivating Spa Staff Requires Energy, Patience and Above All Persistence

One of the most challenging issues that face a spa manager is motivating the staff into providing the kind of client services that you want to provide. No matter how great of a working atmosphere you have created for your employees, there are always going to be motivation issues.

In order to keep your staff motivated, you need a lot of energy, patience, and persistence. Making employees feel important and appreciated is a constant challenge and it may take a little extra effort on your part to provide these positive, emotional strokes. Try telling your employees how much you appreciate them on a regular basis or create a reward program that awards perks for good service.

Keep in mind that everyone has their own struggles and many times people just want to be heard. Try keeping an open-door policy for your employees to come to you with ideas and concerns. A great spa manager has plenty of patience and the ability to listen.

Finally, being consistent in your management style and persistent in maintaining an expected level of service will give your spa staff a clear understanding of what is expected of them and what it takes to be successful.