According to the International Spa Association (ISPA), nearly one quarter of Americans have visited a spa and the current trends are focusing on the needs of these educated consumers.
Spa-goers want lifestyle classes, such as healthy cooking, stress management, and medical health courses.
Spa-goers want stress relief in order to relax, soothe sore muscles, and to get an emotional boost.
Rather than being pampered, the typical spa-goer now wants specific results to repair injury, reduce pain, control headaches, or lose weight.
More clients want medical treatments, including chemical peels, microdermabrasion, body wraps, and acupuncture.
Builders are now building houses and condominiums that focus on spa-living and wellness.
Many clients go to the spa to meet other people, so provide opportunities or special activities that allow clients to socialize.
Spa-goers want to control their own spa environment by choosing their own music, lighting, temperature, scents, and oils.
Male clients want products and services that focus on their specific needs and requirements.
The majority of spa-goers visit the spa while on vacation and men are more likely to go to a spa on vacation.
Spa-goers are interested in experiencing new textures, scents, and sounds while at the spa, especially when traveling.
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