Rural Spa Marketing: Effective Advertising To Get Clients to Your Neck of the Woods

When you have a spa in a rural area, marketing is less about competition and more about getting people interested in new experiences. Rural spa clients have very different needs and perceptions to those in the city, so your advertising should focus on these needs and perceptions.

People unfamiliar with the spa industry believe that it’s only for the rich and famous, so you should change this perception by offering special introductory offers or coupons to get clients in the door. Advertising buy-one-get-one offers or free gifts can entice new clients to give you a try without feeling they are going to break the bank.

Establishing a customer loyalty or referral program is a great way to have your clients do the advertising for you. Giving your current clients an incentive to return more than once or offering free services or products for referrals will increase your first-time client traffic.

Using direct mail advertising is a great way to let people in the area know that you are around. You might even consider advertising in neighborhood newsletters to attract people who are new to the area or don’t regularly read the local newspaper where your other ads might be placed.