Gift certificate sales can provide a continuous flow of steady income to any spa throughout the year, but can also significantly boost profits during the holidays. These sales can account for nearly 25% of your spa’s total sales, increase new client traffic, and lead to regular return business.
In order to make the most of your gift certificate sales, sell them for a specific individual service or for a specific dollar amount that can be redeemed over multiple visits. Once the gift certificate is redeemed for services, have any credits applied towards product sales.
If you choose to sell gift certificates that can be applied to specific spa packages, try creating smaller packages for shorter times to make scheduling easier. Rather than discounting these special packages, you actually want to charge a little more for them because people are more likely to spend more money when purchasing gift certificates.
Also, make your gift certificate sales as easy and convenient for your customers and staff as possible. This might include making them available online, selling them through a third party service, programming them into your POS register, or training your staff in the process ahead of time before the holiday rush.
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