Wednesday, September 26, 2007

What Does Your Spa Reception Area Say to Clients & Visitors? First Impressions are Important

The next time you walk through the front doors of your spa, take a good look at what your reception area is saying to your clients. Is it saying “come in, relax, we’re here to serve” or “go away, time for stress, we don’t want you here”? Whether you realize it or not, your reception area can say all of this and more, so make sure yours is projecting a positive attitude, not a negative one.

Create a welcoming environment by making your reception area light and open. Stay away from harsh colors that are too dark or too bright. You want to create an atmosphere of serenity, so don’t distract with unusual artwork, ugly furniture, or unnecessary clutter. You might want to consult with an interior decorator or room planner to help you develop the right atmosphere.

Your front desk should be low enough for the receptionist to see everyone in the reception area, but not so low that all of the computer wires and desk clutter can be seen. Studies have shown that higher desks or ones with closing windows make clients feel unwelcome. So, make sure your clients know they are welcome by creating an inviting atmosphere.

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