Wednesday, August 1, 2007

Spa Employee Dress Code: Clinical VS Upscale - Which is Best?

When it comes to deciding what your spa employees should wear, it really depends upon the image you want to portray, the type of spa you are running, and your employee’s positions. A client’s first impression of your spa is formulated within the first five seconds they walk through the door, so you really should think about what you want that impression to be.

The dress code for a medical spa that provides liposuction and chemical peels is very different from a resort spa in Hawaii that offers mud baths and coconut massages. Clients who come for plastic surgery want to feel as if they are being treated by medical professionals who know what they are doing, but those who come for a relaxing retreat want to feel at ease and pampered.

You might consider setting your spa’s dress code based on the job the employee is performing. Supervisors and front desk personnel will probably look best in professional attire, while therapists and housecleaning personnel might look best in uniforms. There really is no one answer to the dress code question, but you do need to focus on your spa’s image and what kind of impression you want to make.

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