The spa industry is a fast-paced, exciting, and ever-changing business. Spas are rapidly moving from being considered the occasional luxury to a necessary part of everyday life for a wider range of clients. No longer are spas reserved just for the elite. Today the spa client includes the working class, the stay-at-home mom, the blue-collar dad, and the stressed-out teen, so you need to come up with new ways to accommodate this new and diverse clientele.
However, many spa managers don’t understand that with this new acceptance of the spa lifestyle they need to keep up with the latest trends and treatments in order to meet the demands of evolving attitudes. Spa managers should let go of past assumptions about clients and services and keep up with the hot products and services or else they will be left alone in the dust.
It’s more important than ever to keep up on the latest spa trends and truly understand what the client wants and expects from their spa because if they don’t they will find that their competition will be more than happy to accommodate their potential and current clients’ needs.
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