Knowing what your competition is up to is one of the best tools you have in keeping informed of what services and specials your competitors are offering. This is why it is so important for your management team to keep updated and continuous records of what the other spas in your area are doing by simply making regular calls to your competition.
If you are not making these calls then you are going to fall behind when it comes to offering the newest services and latest products at competitive prices because you won’t know what your competitors are offering. More than likely, your competitors are calling you to find out the very same things, so fight fire with fire by making sure you know what they are up to as well.
Another great way to find out exactly what your competitors are doing is to visit them for yourself or send one of your employees or a friend for an “undercover” site visit. Have them take a tour or even provide the money to get a treatment or two done. This is money well spent that will give you greater insight and information into what your competition is up to.
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